Social Media Strategy and How it Can Help You Grow Your Traffic

Creating a social media strategy that fits your goals and your brand will help drive relevant traffic to your site. 

Creating a social media strategy that fits your goals and your brand will help drive relevant traffic to your site. 

Having a social media strategy is incredibly important...duh! (Isn't that what you were thinking?)

Well, the thought can be pretty simple yet if you're still struggling with your traffic, you may want to reevaluate your social media strategy. 

Here's a quick step-by-step approach on how to do develop a social media strategy that is going to fit your goals and your brand. 

Step 1: Rank the Platforms

We're going to start off small. 

Go into your Google Analytics and look at where your traffic is currently coming from. 

For me, it's split between Facebook and Pinterest. I have Facebook as my #1 focus because it's the largest social media platform with over 2 billion active users per month. 

In your Google Analytics, go to Acquisition > All Traffic > Channels. Then, click Social.

You should click around and familiarize yourself with Google Analytics. Click through Social, Direct, and Referral to get a better idea of your current traffic. 

You should click around and familiarize yourself with Google Analytics. Click through Social, Direct, and Referral to get a better idea of your current traffic. 

This will give you a breakdown of where your traffic is coming from on the different platforms. 

Next, rank these platforms from highest to lowest. 

Example: (1) Facebook, (2) Pinterest, (3) Instagram, and (4) Reddit

(I'm not sure why Reddit is on here but I'll look further into it and decide if I want to add this to my strategy.)

Step #2: Where do you spend most of your time?

Evaluate which social media platforms you spend the most time. Consider the ones you enjoy using the most. 

For example, I love Facebook and spend most of my time there - for business and personal reasons. So I include Facebook at the top of my strategy and narrow down how to grow my traffic from there. But we'll get into that later. 

Narrow this down to your top 2 - 3 used platforms

Step #3: Where is your audience hanging out?

This is a very important, and sometimes overlooked, thing to consider. 

You obviously want to make sure you are where your ideal audience is hanging out. If you're doing more of a DIY thing, your audience is probably on Pinterest or YouTube. 

Another way to check this is by going to your competitions sites or people in your niche you look up to.

I love Amy Porterfield and we have a similar niche so I can see where she's spending her time and how she's interacting with her following and evaluate areas I need improvement. 

Step #4: How to build traffic from each platform?

Pinterest: If you're looking to focus on Pinterest, I highly recommend McKinzie Bean from Moms Make Cents. She is a Pinterest guru and has a wonderful free course. 

In my Resource Library, I go over each platform and give you a breakdown on how to grow each one. 

Click here to see a breakdown of the different Facebook Groups to Join to fit whichever niche you're in. 

Click here to see a breakdown of the different Facebook Groups to Join to fit whichever niche you're in. 

Step #5: Creating your 30, 60, 90 day Plan(s)

  • Narrow your main focus to 2 to 3 platforms
  • List out your 30, 60, 90 day goals
  • Write out what you're going to do to grow each platforms in the next 30, 60, and 90 days.

This may sound a bit daunting but it's just a list of your goals and how you plan to achieve them.

For example, when I first got started I set a goal to have my Pinterest to 1K followers within a month. I pushed most of my focus on that goal and wrote out my plan to achieve it. McKinzie's free course helped a lot. 

****Note: If you don't start seeing results after 30 days, reevaluate your plan and make small adjustments till you narrow your own strategy down. 

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Ready, Set, GO!!!

Now, make it happen! And let me know how your strategy is working for you or let me know what isn't working. Sometimes it helps having someone else brainstorm with. 

Cheers!
-Becky